Search engine optimisation (SEO) is an extremely important part of any digital strategy. However, it is possibly more important for lawyers and law firms than for most other small online businesses. Things like Google AdWords and search engine marketing are less effective for lawyers, which means that a lot of the digital marketing emphasis is placed on SEO.
The folks at SEO Perth explain that SEO has a range of different components. Onpage SEO includes things like keyword placement and image optimisation, while offpage SEO includes things like social media use and backlink building. Backlinks are one of the most important SEO ranking factors, and are going to be the focus of this article.
What are backlinks?
Backlinks are a relatively new thing which most of the major search engines now use as a major ranking factor. A backlink can be defined as any website that links back to your site. Backlinks come in a wide range of formats, but the most common is probably within blog posts and website content.Read Full