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Category: Law Firm Marketing

Legal Websites: 5 Simple Ways To Build Backlinks

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Search engine optimisation (SEO) is an extremely important part of any digital strategy. However, it is possibly more important for lawyers and law firms than for most other small online businesses. Things like Google AdWords and search engine marketing are less effective for lawyers, which means that a lot of the digital marketing emphasis is placed on SEO.

The folks at SEO Perth explain that SEO has a range of different components. Onpage SEO includes things like keyword placement and image optimisation, while offpage SEO includes things like social media use and backlink building. Backlinks are one of the most important SEO ranking factors, and are going to be the focus of this article.

What are backlinks?

Backlinks are a relatively new thing which most of the major search engines now use as a major ranking factor. A backlink can be defined as any website that links back to your site. Backlinks come in a wide range of formats, but the most common is probably within blog posts and website content.

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Top 3 Social Media Platforms For Lawyers And Law Firms

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Social media is a valuable marketing tool for law firms and lawyers throughout the world. When used right, it can result in incredible exposure for your firm, driving new clients to your website. It can also help boost your search engine rankings, thus driving more people to your site from organic Google searches.

If your law firm doesn’t already have at least some sort of social media presence, you need to make changes. You should be active on at least one or two platforms, and you should be posting and engaging with your followers on a daily basis if possible. To help you get started, I’ve put together a short list of the top 3 social media platforms for lawyers and law firms. They include:

Facebook

Facebook is a must. A huge percentage of the world’s population is active on Facebook, which means that it is definitely the best social media platform for exposure and getting your name out there. In fact, a recent study estimated that over 70% of 30-49 year olds who are connected to the internet use Facebook. You would be stupid if you didn’t make the most of this.

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